Blogs

Your Shopify online store comes with a built-in blogging engine. Blogging is a great way to build your audience and generate more traffic and sales for your business. Setting up a blog can help you build a community around your products and your brand.

Enabled by default: Yes
Visibility: Blog page

Add a blog

Your online store has a default blog called News. You can keep this blog, or you can create your own with a custom name.

If you haven't created a blog post yet, then perform the following steps to create a new blog with a custom name. To perform these steps, you need to create a blog post at the same time.

Steps to create blog

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Online store.
3. Click Open sales channel.
4. Click Blog Posts.
5. Click Create blog post.
6. In the Title field, enter a title for your blog post.
7. In the Content field, enter content for your blog post.
8. In the Organization section, from the Blog drop-down menu, select Create a new blog.
9. In the Blog title field, enter a title for the blog.
10. Click Save.

Add a post

After you've created a blog, you can start writing your blog posts. Your posts can contain both text and images. You can choose to publish a post immediately, or else set a specific publishing date.

Steps to add post

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Online store.
3. Click Open sales channel.
4. Click Blog Posts.
5. Click Add blog post.
6. On the Add blog post page, enter a title for your blog post. You need to write a title to save the post.
7. Enter the blog post content. This field uses the rich text editor, so you can format your post content. You can also add an image, embed a video or other media, or insert a link.
8. Choose the settings for your blog post:
   • Author: From the drop-down menu, select the name of the person writing the post. Only the names of the store owner and staff appear in the drop-down menu.
   • Blog: Select the name of the blog where the post will be published. If you don't want to publish to one of your existing blogs, then you can create a new blog in the drop-down menu.
9. Blog posts are hidden by default and won't appear on your online store. If you're ready to publish the post, then select Visible in the Visibility section, or set a specific publishing date for the post. You can edit or delete a published blog post at any time.
10. Click Save.